Referring to Hoi An, people often think of a small old town lying along the romantic Thu Bon River, always dressed in a strange and peaceful appearance. However, that lovely old town surpasses many other formidable opponents such as Tokyo or Kyoto of Japan, ChiangMai of   Thailand, Paris of France ... .. to be voted as the most attractive destination in the world by the famous travel magazine Travel and Leisure . What makes Hoi An to attract so many tourists every year?


During the 17th and 18th centuries, Hoi An was well-known as the busiest international trading port at that time, a place to meet and trade with many merchants from different countries such as Japan or China or Western countries. By the 19th century, trade activities gradually decreased because the waterway transportation here was not as favorable as before, this resulted in Hoi An Port to be not as good as before, but luckily Hoi An still kept almost typical values ​​of a traditional Southeast Asian trading port.

Once a famous trading port, Hoi An is also a place to mark the cross-cultural mix of many countries, but it still retains its personalities, a very unique one of Vietnam.

The ancient architecture of Hoi An is expressed through mossy houses with typical designs of the 17th to 19th centuries. Among these townhouses are unique religious and belief constructions.


Hoi An commercial port

Peaceful beauty

The beauty of Hoi An comes from the peacefulness of this place. Away from the hustle and bustle of modern busy life, Hoi An suddenly becomes an ideal destination for people who want to refresh their mind. Waking up one early morning, then walking on the streets or alleys of Hoi An, you will see what true peace is like. No noise, no smoke, no hustle and bustle, just silence and freshness, a moderately slow pace of life.

Attractive cuisine

Referring to Hoi An without mentioning this place's cuisine is really a great omission. The food is not too picky, complicated in processing but contains an unforgettable rich taste. When you eat for the first time, you want to have a chance to enjoy the second and the third time. There are a lot of delicious dishes here, named Cao Lau, Quang Noodles, Banh Mi, Banh Xeo , Nem Lui….. If you are an avid foodie, do not ignore Hoi An’s cuisine.

Hoi An’s traditional foods with amazing taste you should try 

Friendly and gentle people

The people here are so simple and friendly. People in Hoi An are not too sharp but friendly and welcoming. Tourists coming to Hoi An usually feel surprised since they are warmly greeted as a family member. When opening the door, walking on the street, you can immediately see the bright smiles, waving of hands for greetings from the people here. It could come from a cyclo driver, a beautiful shopkeeper, or even an innocent child walking on the road.

The people of Hoi An very friendly, gentle and extremely hospitable.

That's what Hoi An is, a perfect combination of many factors. It is this harmonious combination that makes people from all parts of the country as well as throughout the world fall in love with Hoi An. We hope that Hoi An will always maintain its strength to continue to be worthy of the title of the best city in the world.


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